What drives jet preference? Compared to older generation turboprops it is more modern technology, lower cabin noise, lower vibration and higher speeds. Higher speeds get passengers where they want to go quicker and allows the airline more flexibility in deciding which routes to serve.

Q400 operators will attest to the fact that the Q400's technology is modern.

Q400 operators are confirming that the Q400's cabin noise and vibration technology largely negate the jet's perceived comfort advantage.

Q400 operators are also confirming that the Q400's vastly superior performance over older turboprops, specifically fast climb and a maximum cruise speed of 360 kts, largely negate the jet's performance advantages at least up to 400 miles.

The remaining significant difference between jets and turboprops is economics. And again, Q400 operators are confirming that economics are giving the Q400 an uncontested advantage over jets.

This is allowing Q400 operators to generate greater profits.

We call these turboProfits.

Significantly lower fuel burns, the result of the turboprop powerplant being more efficient, especially at shorter distances, help to give the Q400 the lowest operating costs per seat in the regional aircraft market. The flexibility of the Q400 allows it to operate profitably in a wide range of markets - from full service regional feed to the ultra low fare markets such as those at flybe.

Don't take our word for it. Speak with the airlines who have already discovered that the way to profits these days is via Q400 turboProfits.